What comes to your mind when you see or hear the term “Search Engine Optimization”? Some people think having a couple of articles on their blog is enough to make their blog rank higher. Some even believe their active social media presence is enough to drive audiences to their website. Although all these assumptions can help you gain comments, likes, and followers, they aren’t true about Search Engine Optimization and are not enough to boost any website’s SEO ranking.
In this post, we’ll take a look at SEO ranking and ways to boost your website’s SEO ranking.
SEO is basically getting your web pages to rank on search engines, and it’s a vital part of your overall online strategy. In SEO, ranking refers to the position of your content on search engine results pages.
Some quick stats to help you understand
Ever since the introduction of the Google search engine in 1997, all search engines’ worldwide market share has been somewhat lopsided.
Google receives over 75,000 searches per second, of which over 60% of the searches come from mobile devices.
Videos help you get 157% more organic traffic from search engines.
50% of companies monitor their search rankings weekly.
In July 2020, the online search engine Bing accounted for 6.43% of the global search market, while market leader Google had a market share of 86.86%.
There is a small correlation between keywords in the title tag and high rankings.
Mobile devices account for 71% of total online time in the United States.
How can you boost your SEO ranking?
Below are tips you can use to improve the SEO ranking of your website.
1. Create Unique Content
Rome was not built in a day, so they say. There is no hidden way to create lasting SEO success overnight. The great importance of creating authentic content when it comes to boosting your SEO ranking cannot be overemphasized.
Content creation such as videos, articles, and blog posts is an excellent way for you to showcase what you offer and draw the attention of your prospects to how you work. Boosting your SEO ranking takes time, so invest in it till it yields tremendous results.
2. Include Effective Keywords
Keywords are a crucial part of Search Engine Optimization ranking. They are topics and ideas that define the purpose of your content. SEO keywords are the phrases and targeted keywords you include in content that makes it possible for your targeted audience to find your website on search engines.
Including the right keywords in your content might be a delicate process, but are easy to understand. There are steps you can take to boost your SEO ranking through keywords.
Use keyword tools: Brainstorming keywords for your content should not be your only approach. Using keyword tools helps a great deal – this is so because they provide you with real user data to help you ascertain whether or not your chosen keyword(s) will boost your website ranking on search engines.
Search your chosen keywords before concluding: Irrespective of the keyword you intend to use. It is essential to search your keywords on search engines before using them; this is to be sure you’re using the right keyword for the right content.
3. Optimize your Images
People say a picture is worth a thousand words. Pictures and images are crucial to making sure your website content is attractive, accessible, and engaging to your audiences. What is image optimization? Optimizing web images is a process of producing quality images in the ideal size, format, and resolution to improve user engagement, give search engines important background information, and boost search engine rankings.
How can you optimize your images?
Below are tips to optimize your images for better user engagement:
Use unique images
Resize your images
Optimize the image title
Include captions that complement the images
Use alt tags.
4. Include Outbound Links
Increasing your site’s credibility is not about creating quality content alone; linking your content to external sources of high quality may also help boost your SEO ranking in some ways.
When another website links to your website, it is considered an outbound link, like linking your website to another relevant content website.
The importance of outbound links include; improved reputation, improved value, and trust in your content; it builds relationships and increases popularity and relevance.
While outbound links are essential to your website’s growth, including too many outbound links is not ideal as it can distract people’s attention away from your website.
5. Use Infographics
Creating powerful infographics for your web content is essential to rank your website higher on search engines. With a well-designed infographic embedded in your site, you automatically have a permanent linkable asset that will continue to retain relevance on your website. Infographics catch people’s interest, facilitates higher SEO rankings, and make you closer to your customers.
6. Optimize your website for mobile devices
It is not news that the use of mobile devices is on the rise globally. It is rising rapidly that it has surpassed computer devices. The setting of mobile search can be a little different than that of desktop devices. Besides, mobile devices are used on the go. Google and other search engines recognize these factors and rank websites accordingly.
If your website isn’t optimized for mobile devices, it will deter its user experience and harmfully affect your SEO ranking.
7. Ensure your site is readable
Readability, which is the practice of making your content easy to understand for your target audience, is a significant factor in website content, and it can increase your website’s SEO ranking. If you want to drive traffic to your website, you need to communicate to people in terms they can understand. People get turned off easily when they find it difficult to know what they read on a website.
SEO is recognized to be a vital strategy when it comes to marketing your business. It isn’t just a trend that’s going to die soon; it’s something your website needs to focus on right now, and in the future, the requirements are changing continuously.