CONTENT MARKETING
We Breed, Create, and Publish Valuable Consistent Content That Brings Awareness To Your Brand, and Grows Your Business.
The #1 Secret to Content Marketing
Provide Value. That's it. Your content should be helpful, actionable, and to-the-point. No fluff.
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What is value? Well, if you’re not sure how to add value through content marketing, ask your existing audience what kind of content you can produce that would be helpful to them now, or would have been helpful to them when they were looking for your product or service. No need to guess what people what if they are willing to tell you.
Our Top 4 Favourite Ways To Put Out Content & The Importance
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Social Media Content Marketing
Provide Value. That's it. Your content should be helpful, actionable, and to-the-point. No fluff.
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With over 3.6 billion global social media users, it’s easy to understand why so many businesses invest in social media marketing. There are a number of platforms (e.g. Facebook, Instagram, Pinterest, LinkedIn, Snapchat) to work with and several ways you can create and share content on each of them (e.g. photos, live videos, pre-recorded videos, stories).
Video Content Marketing
Look around and you’ll find that video content is being consumed like never before.
YouTube has turned into the second biggest search engine in the world. That’s right, not Bing or Yahoo, but YouTube is where people are searching on right after Google for everything. Recipes, product demos, how-to videos – you name it, they’re searching for it.
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Blog Content Marketing
Blogging helps you drive traffic to your website from social media and from SEO. Blogs give people a reason to return to your website over and over again.
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A chief reason every company needs a blog is to increase their visibility. Put simply, the more blog content you create, the more opportunities you’ll have to show up in search engines and drive organic traffic to your website.
Podcast Content Marketing
In a 2020 survey, it was found that 37% of U.S. adults listened to a podcast within the last month. For this reason, many businesses and media outlets have begun creating and sharing their own podcasts.
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Podcasts allow for a lot of creativity as they can be about any topic of choice. Additionally, you determine other factors related to the podcast such as cadence of episodes, who's on the podcast, where you advertise the podcast, and how long episodes are.
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