Content Marketing Is a Must in 2021!

Go big or go home! In 2021, only committed brands are going to win in content marketing. I hear it all the time from brand marketers who aren’t committed to Content Marketing. “There’s so much noise out there! How can I break through?”

Based on that argument you have 3 choices. 1) Give up and just let your marketing people start cold calling (trust me, I’ve literally been asked to do this!) 2) Advertise your way to growth. 3) Or commit to the long-term strategic ROI of content marketing.

And there are amazing examples of brands who have grown massive audiences from scratch in just the last 18 months.

What did they do differently? They published consistently based on keyword research. They mixed in long form and short form content. They profiled customers, executives, and partners. They focused on building subscribers. They put paid promotion on their top performing content.