Content Marketing Is a Must in 2021!
November 12, 2020
Digital content is now the driving force of every B2B & B2C strategy and it is important for your business to stay ahead of the marketing curve in 2021
Go big or go home! In 2021, only committed brands are going to win in content marketing. I hear it all the time from brand marketers who aren’t committed to Content Marketing. “There’s so much noise out there! How can I break through?”
Based on that argument you have 3 choices. 1) Give up and just let your marketing people start cold calling (trust me, I’ve literally been asked to do this!) 2) Advertise your way to growth. 3) Or commit to the long-term strategic ROI of content marketing.
And there are amazing examples of brands who have grown massive audiences from scratch in just the last 18 months.
What did they do differently? They published consistently based on keyword research. They mixed in long form and short form content. They profiled customers, executives, and partners. They focused on building subscribers. They put paid promotion on their top performing content.